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// MASS CONSUMER & PREMIUM
Hero Section: Total immersion in the origin and the raw material.
Variety Selector: Intuitive navigation between Barbecue, Field and Mountain.
La Merced
01. The Challenge
A cult product trapped in a generic mass-market design.
La Merced offers specific varieties (Barbacuá, De Monte, Campo) for a discerning clientele. Their previous website didn't justify their premium positioning. The challenge: to translate the mystique of their origin into a digital experience as exclusive as their packaging.
02. The MSC Solution
We designed an experience of Digital Cata. Moving away from typical food aesthetics, we adopted the visual language of high-end wines. A rich palette and fluid animations guide the user through the mate ritual, increasing dwell time and educating the consumer about the true value of the product.
Hero Section: Total immersion in the origin and the raw material.
Variety Selector: Intuitive navigation between Barbecue, Field and Mountain.