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// BUSINESS and ANALYTICS
3 metrics that matter more than "likes".
MSC Studio • 2026 • 6 min read
Stop focusing on vanity metrics. If your website isn't generating revenue, it's just an expensive decoration.
Many clients are proud of their traffic. But traffic is just noise if there are no conversions. These are the real metrics we audit.
1. Conversion Rate (CR)
How many of the people who visit your site end up contacting you on WhatsApp? We optimize the process so that making contact is a natural step.
"What is not measured cannot be improved."
2. Value Interaction Time
We don't care how much time they spend "walking around," but rather what actions they take. We use heat maps to eliminate any friction.
3. Acquisition Cost (AC)
Your website needs to work to lower this number. With a solid AEO/SEO strategy, each new customer costs you less.